We architect influence at the highest level.
Echelon Group is a strategic partnerships collective operating at the highest tier of global influence.
We align leading brands with A+ artists, elite athletes, and culturally defining creators to design campaigns that shape markets — not just moments. Our work moves beyond transactional endorsements and short-term activations into fully integrated cultural programs spanning tour, commerce, digital ecosystems, experiential, and global media.
We don’t broker visibility. We engineer relevance.
Each partnership is curated with precision — balancing audience loyalty, commercial strategy, and long-term brand equity. The result: campaigns that resonate authentically, perform measurably, and endure culturally.
This is influence at its highest level.
This is Echelon.
35+
Years of Combined Experience
40+
Projects Completed
75+
Satisfied Clients
+1 Billion
Impressions Delivered
Partnership Highlight
Following an appearance on Saturday Night Live, we partnered with Kay Ali Fragrances (available at Sephora) to activate a culturally timed collaboration with Cardi B (164M followers on Instagram alone). The moment seamlessly merged luxury fragrance with peak cultural relevance—driving strong audience engagement, and measurable impact at scale. Metrics achieved: 9.1M views, 598K likes, 12.7K reposts, 12K reshares & 8K comments (and counting!)
Benefits of Partnering With Us
INCREASED BRAND EXPOSURE
Brand & Talent Alignment
We partner with you to build intentional brand and talent alignments that expand visibility, strengthen positioning, and drive meaningful cultural relevance.
TARGETED DIGITAL GROWTH
Audience Growth Strategy
We develop tailored growth strategies designed to scale your digital presence, activate the right audiences, and convert attention into lasting impact.
COST EFFECTIVE ADVERTISING
Strategic Partnerships
We structure high-impact partnerships that maximize exposure and deliver measurable value.
BEST-IN-CLASS SERVICE
White-Glove Execution
From concept to execution, we deliver a seamless, high-touch experience—managing every detail to ensure precision, discretion, and excellence.
Our Team
Alexandra Young
Boston & NYC Markets
Omar Villar
Miami Market
Mabel Frias
Los Angeles Market
Originally established as Echelon Giveaways, the firm—led by Omar Del Villar and Alexandra Young—became one of the leading brokers of brand and marketing partnerships connecting A-list celebrities, emerging talent, and consumer brands. With a network reaching a global audience of over one billion followers, Elite Giveaways leveraged its relationships and expertise to structure high-impact collaborations that generated significant brand visibility and accelerated social media growth.
In 2026, Echelon Giveaways entered into a strategic partnership with Mabel Frías. An accomplished brand builder, executive, and entrepreneur, MABEL is the co-founder of LUNA MAGIC, AN award-winning color cosmetics mass brand carried nationwide at Target, Walmart, and CVS. She has also appeared on ABC’s Shark Tank (walked away with a deal offer from Barbara Corcoran) and previously held executive roles focused on merchandising, e-commerce/digital strategy at Macy’s, Nordstrom, and Savage X Fenty, lingerie by Rihanna, and high-growth startups like One Kings Lane and Violet Grey.
Through this partnership, the company has evolved into Echelon Group, expanding its capabilities to deliver strategic value to celebrities, brands, and retailers across key U.S. markets.
Let’s Partner!
Interested in learning more about our global A-list talent to generate impressions and buzz? Please send us a note with your marketing needs, budget, timeline, and time options for us to consider scheduling a call. Please only serious inquires.
send email to: [email protected]